Personal branding is the process of developing a Trademark that is created around your name or your career. This Trademark is used to express and communicate your skills, personality, and values.
We all can be a brand and cultivate our power to stand out and be unique. This uniqueness draws people to our product, our services, or even just our message. Your personal brand should therefore be about who you are and what you have to offer.
Building a personal brand takes time and effort, but it’s worth it.
It’s the one thing that no one can take away from you, and it can follow you throughout your career. It’s also a leadership requirement that lets people know who you are and what you stand for.
A strong personal brand will impact your ability to get the right jobs, promotions, and increase your ability to attract talent and capital.
In my view, Self-Awareness is the Key to developing an authentic, reputable and enduring personal Brand.
Self-awareness & Personal Branding
Self-awareness informs and defines who we are and what we want to become.
Personal values and beliefs govern our conscience, create boundaries for our behaviors and actions and enable us to choose right from wrong. A positive attitude towards personal development and willingness to step beyond our comfort zone, provide opportunities for improvement and growth.
Ignoring our conscience or intuition can be dangerous when it comes to our brand as it affects our access to the authentic inspiration derived from tapping into our intuition.
The good news is that Self-awareness can be developed and enhanced, but the Bottom Line is that building a personal brand takes time and effort.
Check out the video below on the importance of Self-Awareness courtesy of Gary Vee, one of the most popular Online Entreprenuers, Motivators and Influencers.
You will remember the Young Lord piece we did on him last year…If you haven’t, we highly recommend you check him out.
Gary Vee On Self-Awareness:
Hope you enjoyed that entry as part of our ‘Life Hacks’ segment.
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