Welcome to our Content Marketing Division.
Broadly, ‘Content Marketing’ is defined by the Content Marketing Institute as: “The marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.“.
Our Content Marketing approach is guided by recognising the significance of Culture to the Human Experience.
Culture is the fabric of life itself, and in today’s marketplace, ‘Brands’ need an Individual Identity to distinguish themselves and succeed by speaking to the Culture in which they are embedded.
The evolution of Brands, requires consistent engagement and communication with Consumers that re-inforces Brand presence as a participant in Consumer Culture.
As part of your organisation’s Inbound strategy, we are a Content Publisher that augments your Marketing efforts primarily through Social Media optimised and amplified Native and Branded advertising campaigns on our Platform, ‘The Culture Lounge Magazine’.
Through creative and engaging Content created either by your organisation or in collaboration with us, that integrates and resonates with relevant Cultural trends, our objective is to facilitate Brand awareness, Increase sales or lead generation and achieve Cost savings compared to other media such as Radio and Television, whilst creating Customer loyalty and Brand awareness.
As the sun sets on the age of disruptive advertising primarily due to the choices the Internet provides, engaging Consumers requires a ‘pull’ strategy like Content Marketing which should form part of your overall marketing approach.
We’d be pleased to hear from you should you wish to explore further.
In the meantime, please visit our Home Page and take some time to read and enjoy ‘The Culture Lounge’, our vibrant Online Omni-Cultural Magazine and Content Platform.